Tidal Is The Death of Record Labels

History has been made. A host of the most top notch artists in the music industry have collaborated to launch Tidal, the first artist-owned platform for music and video. Who is the mastermind behind all of this? The one and only legendary, Jay-Z. He gathered celebraties such as Alicia Keys, Nicki Minaj, J. Cole, Daft Punk and Kanye West to help him pursue his mission. Alicia Keys helped to articulate this mission by saying the declaration that each artists signed on state at he Tidal relaunch event:

 Throughout history, every movement began with a few individuals banding together with a shared vision – a vision to change the status quo.
That vision came to life with a first step. Our first step begins today through the platform TIDAL.
TIDAL is an artist majority owned company with a mission to reestablish the value of music and protect the sustainability of the music industry rooted in creativity and expression.
As part of our vision to introduce change to the current system, we will continue expanding this platform into an all-encompassing destination in the coming months. We are working diligently everyday to enhance the overall service.
Today, the site incorporates high quality sound, video and exclusive editorial, but there are more features on the way. In time, TIDAL will not just be a streaming service but an immersive platform with enhanced experiences.
With TIDAL we are making a commitment to build a platform that reflects ideas contributed directly from artists, providing an enriched experience. Music presented and heard the way the artists intended.
We want our mission with TIDAL to spark conversation and lay a foundation for tomorrow’sburgeoning stars.
Our movement is being led by a few who are inviting all to band together for a common cause, a movement to change the status quo.
Today marks the next step.

This is where it gets interesting. With Tidal, unlike Spotify, there is not a free service. It is being offered to U.S users at two price points: $10.00 for standard sound quality and $20.00 for CD quality. This means the musicians stand a chance to make more money from it. This could potentially be the death of Record Labels. That would mean no more exploitation of pure music! 

Tidal would not exist without the fact that people are not buying full albums anymore.  It takes more then record sales to be a successful rapper nowadays. Find out what it takes to be a rapper by keeping an eye for the next blog post! Love and Peace.